Austin Krogh
(262) 930-0096 | austin.allen.krogh@gmail.com | Milwaukee, Wisconsin
Professional Summary
Tenacious internal operations and knowledge management expert with 12 years of experience driving employee experience improvements through various channels, including digital content and communications strategy, internal process improvement, and more recently, AI tools and automation. Adept at spearheading cross-functional collaboration, nurturing an open and creative project environment, and developing highly effective, empowered teams.
Skills
- Content Management (ServiceNow, AEM, SharePoint)
- Conversational & Generative AI
- Copywriting / Storytelling
- Customer Service
- Data Analytics
- Editorial Oversight
- Graphic Design (Adobe Suite, Canva)
- Marketing Communications
- Portuguese (fluent)
- Spanish (working proficiency)
- Program, Product, and Project Management (Azure, Slack)
- Technical Writing
Work Experience
Johnson Controls (Hybrid)
HR Digital Content and AI Product Manager Nov. 2023 - Present
- Managed launch and change readiness of AI virtual assistant used by 90K+ employees globally, helping result in a 60% reduction in HR help desk inquiries for the year.
- Partnered cross-functionally with HR Operations and COEs and IT to standardize workflows and business processes through AI product enhancements and automation opportunities. More than 75 enhancements delivered in 12 months.
- Lead global enablement strategy for HR knowledge operations (3.3K content assets), including governance, stakeholder intake, and knowledge feedback loops across 50 countries.
- Built a centralized content governance team and global framework, trained 160+ HR SMEs, and established a global community of practice to reinforce accountability and content management best practices.
Amazon (Remote)
Content Manager, Global Employee Relations Sept. 2022 - Nov. 2023
- Oversaw strategy and operations of Amazon's global ER Knowledge Hub, utilized by Employee Relations (ER) leaders and managers to access standard documentation, ER communications, and other critical resources.
- Launched and scaled global ER Knowledge Hub, creating a single source of truth for leader and manager-facing HR processes, SOPs, and documentation.
- Spearheaded global intake, editorial governance, and training operations, delivering measurable adoption milestones (100% in 4 months, 80% sustained monthly visitors).
- Partnered with tech and legal teams to deliver business process improvements tied to compliance and policy consistency.
HR Content & Communications Manager Sept. 2021 - Sept. 2022
- Developed and launched global content and communications strategy for HR services associates and managers.
- Led team of communications specialists to develop content strategies that enabled ongoing HR changes and launches.
- Oversaw intake and operations for global HR services knowledge (15K assets), and led the launch of a guided workflow experience for complex support processes.
HR Content & Communications Specialist April 2020 - Sept. 2021
- Supported global HR content strategy within the People Experience and Technology org, driving adoption of HR support resources.
Northwestern Mutual (Onsite)
Managing Editor, Internal Strategic Comms July 2019 - April 2020
- Oversaw editorial/content management for internal channels, providing guidance to business partners and aligning published content with enterprise content strategy.
- Activated end-to-end publishing process and enhanced content strategy using stakeholder feedback and analytics.
Senior Communication Specialist, Strategic HR Comms April 2018 - July 2019
- Designed and executed HR communication plans and tactics that increased employee understanding and engagement with enterprise healthcare and wellness programming/benefits.
- Developed and launched a unified communications strategy for employee resource groups as a key component of the overall corporate diversity & inclusion strategy.
- Partnered with corporate engagement team to ensure effective, timely, and coordinated approach to day-to-day content publishing via employee-facing channels.
- Supported campus events, including quarterly enterprise Employee Town Hall.
Johnson Controls (Onsite)
Senior Communication Specialist, Global IT Dec. 2016 - April 2018
- Supported global IT communications strategy, creating and delivering messages that drove business objectives and engaged employees around the world in effective change management.
- Worked closely with IT project teams and executive leadership to ensure clear, consistent and effective delivery of IT content and messages to employees around the globe.
- Supported governance and IT usage of key communication channels, including Poppulo mass messaging, employee intranet and SharePoint collaboration tools.
- Tracked and managed communications metrics to inform executive leadership and help the team make informed decisions and recommendations for enhancing IT planning, content and overall engagement.
- Led global functional communications for IT executive leadership strategy refresh task force.
Global Public Affairs Specialist June 2013 - December 2016
- Led enterprise-wide initiatives and internal/external public affairs and communication efforts focused on telling the Johnson Controls philanthropy story, improving global community outreach, and increasing employee engagement.
- Managed strategy, communications and review/approval process for grants that support global employee volunteer projects (~$1M per year).
- Designed and project managed development of new application and dashboard for receiving and reviewing enterprise-wide grant applications for global employee volunteer projects.
- Redesigned and built employee intranet sites for global philanthropy initiatives.
Global Diversity and Public Affairs Intern April 2011 - May 2013
- Supported various projects and initiatives in corporate diversity and public affairs, including internal and external communication for global philanthropy and volunteer programs, large-scale event coordination, sustainability research, and tracking of workforce diversity data for monthly executive leadership team meetings.
Contact Communication (Goiania, Brazil)
Graphic Designer June 2010 - December 2010
- Designed client-facing ads and layouts for monthly publications; clients included McDonald's and Coca-Cola Brazil.
Education
University of Wisconsin - Milwaukee
MASTER OF BUSINESS ADMINISTRATION (MBA) — Lubar Business School academic scholarship recipient
BACHELOR OF ARTS (B.A.), Global Studies - International Communication (GPA: 3.8)
Minors: Information Technology (IT), Portuguese and Spanish; Certificates in Social Media Management and Latin American Studies